{"id":22077,"date":"2023-05-10T10:08:00","date_gmt":"2023-05-10T10:08:00","guid":{"rendered":"https:\/\/vip-ibc.com\/2023-o-ano-em-que-esportes-e-tecnologia-se-tornam-um\/"},"modified":"2024-10-15T14:05:17","modified_gmt":"2024-10-15T14:05:17","slug":"2023-o-ano-em-que-esportes-e-tecnologia-se-tornam-um","status":"publish","type":"post","link":"https:\/\/vip-ibc.com\/pt-pt\/2023-o-ano-em-que-esportes-e-tecnologia-se-tornam-um\/","title":{"rendered":"2023: o ano em que esportes e tecnologia se tornam um"},"content":{"rendered":"\t\t
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Embora o esporte e a tecnologia tenham andado de m\u00e3os dadas cada vez mais nos \u00faltimos 25 anos, 2023 \u00e9 o per\u00edodo de 12 meses que deve mostrar grandes desenvolvimentos. Um desses desenvolvimentos tamb\u00e9m afetar\u00e1 a ind\u00fastria de apostas esportivas online<\/strong><\/a>, j\u00e1 que novos nomes surgir\u00e3o atrav\u00e9s do lan\u00e7amento de novos estabelecimentos de empresas que n\u00e3o tinham nada a ver com o setor no passado. Por exemplo, uma empresa especializada em com\u00e9rcio eletr\u00f4nico, Fanatics, est\u00e1 planejando lan\u00e7ar uma casa de apostas. Tais mudan\u00e7as est\u00e3o fadadas a trazer transtornos, problemas e benef\u00edcios que v\u00e3o demorar para serem aceitos (ou rejeitados). <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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O conceito por tr\u00e1s dos empreendimentos que veremos \u00e9 melhorar muito o escopo de neg\u00f3cios do setor, solucionar problemas, aproveitar melhor o que h\u00e1 de eficiente e, claro, aumentar o faturamento. Empresas como Microsoft, Amazon e Google se aprofundar\u00e3o ainda mais por meio da coopera\u00e7\u00e3o com empresas atl\u00e9ticas semelhantes, implementando tecnologias que at\u00e9 agora eram experimentais. S\u00f3 o tempo dir\u00e1 se o esfor\u00e7o ter\u00e1 sucesso ou n\u00e3o. Vamos discutir sobre as inova\u00e7\u00f5es que est\u00e3o por vir. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Instala\u00e7\u00f5es esportivas digitais<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Todos n\u00f3s j\u00e1 vimos em filmes de fic\u00e7\u00e3o cient\u00edfica alguma vers\u00e3o de um est\u00e1dio futurista com automa\u00e7\u00f5es e outros dispositivos tecnol\u00f3gicos que facilitam as coisas para os espectadores. Imagine uma tela embutida na frente do seu assento, permitindo que voc\u00ea assista aos replays quantas vezes quiser. Ou ser capaz de receber um sandu\u00edche e um copo de cerveja que voc\u00ea pediu pelo celular, entregues a voc\u00ea mesmo em uma se\u00e7\u00e3o de bancada totalmente lotada. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Os est\u00e1dios agora est\u00e3o sendo constru\u00eddos (e alguns dos mais antigos est\u00e3o sendo atualizados) para incluir tecnologias 5G que n\u00e3o precisar\u00e3o de m\u00e1quinas complicadas ou muito sofisticadas pr\u00e9-instaladas. Os upgrades incluir\u00e3o o pagamento de ingressos com criptomoeda, verifica\u00e7\u00f5es de entrada por meio de biometria e varejo sem a necessidade de checkout. O conceito \u00e9 revolucionar a experi\u00eancia dentro das instala\u00e7\u00f5es. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Realidade Virtual<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Imagine que voc\u00ea est\u00e1 no est\u00e1dio assistindo ao seu favorito e obt\u00e9m bin\u00f3culos atrav\u00e9s dos quais pode realmente ver o que o quarterback (lan\u00e7ador ou Armador), o arremessador ou o goleiro veem em tempo real. Com um fone de ouvido completo<\/strong><\/a>, voc\u00ea pode at\u00e9 ouvir os mesmos sons que eles ouvem. Sony e HTC j\u00e1 apresentaram as solu\u00e7\u00f5es a serem utilizadas para a experi\u00eancia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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No entanto, o maior obst\u00e1culo aqui \u00e9 o custo. Os aplicativos existentes (tanto em software quanto em hardware) elevam o or\u00e7amento a n\u00edveis que nem mesmo os clubes mais ricos poderiam pagar. Isso mudar\u00e1 se a Apple finalmente lan\u00e7ar sua t\u00e3o esperada tecnologia de realidade aumentada que reduzir\u00e1 consideravelmente a quantidade de dinheiro necess\u00e1ria. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Intelig\u00eancia Artificial Gerativa<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Embora os algoritmos de IA j\u00e1 tenham sido usados em esportes em tudo, desde a simples cria\u00e7\u00e3o de conte\u00fado at\u00e9 a preven\u00e7\u00e3o de les\u00f5es, eles o fazem analisando informa\u00e7\u00f5es j\u00e1 existentes na tentativa de detectar problemas, automatizar respostas e sugerir cursos de a\u00e7\u00e3o. A IA gerativa os levar\u00e1 ao pr\u00f3ximo n\u00edvel por meio de ferramentas que podem prever e responder a perguntas, criar texto e outras multim\u00eddia de acordo com as especifica\u00e7\u00f5es definidas pelos espectadores. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Entretanto, esta tecnologia espec\u00edfica vem com advert\u00eancias de cautela. \u00c9 um pacote completamente novo e algumas partes dele ainda est\u00e3o sendo trabalhadas. Portanto, \u00e9 prov\u00e1vel que tenha bugs que ser\u00e3o revelados com o uso. Os cr\u00edticos da tecnologia apresentam preocupa\u00e7\u00f5es \u00e9ticas sobre a capacidade de sintetizar e apresentar intera\u00e7\u00e3o vocal e visual humana. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Platformas Multifuncionais<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Isso n\u00e3o \u00e9 tanto tecnol\u00f3gico quanto financeiro. Antigamente as coisas eram claras. Cada empresa se especializou em um setor da ind\u00fastria e n\u00e3o se envolveu em outros setores. Entretanto, isso mudar\u00e1 com o surgimento de sites que tentar\u00e3o cobrir mais se\u00e7\u00f5es do que uma. DAZN<\/strong><\/a> por exemplo, adicionar\u00e1 recursos de apostas a seus servi\u00e7os, Apple anunciou sua coopera\u00e7\u00e3o com a MLS adicionando aplicativos para esportes a seus iPhones.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A quest\u00e3o \u00e9 que as casas de apostas n\u00e3o ser\u00e3o mais simples casas de apostas, as emissoras n\u00e3o ser\u00e3o mais apenas emissoras e as editoras n\u00e3o ir\u00e3o mais apenas publicar. As plataformas multifuncionais v\u00e3o espalhar os servi\u00e7os por todo o espectro esportivo, redefinindo as pe\u00e7as de marketing do bolo. E isso pode causar problemas quando empresas que t\u00eam prosperado em um setor veem seus lucros declinarem porque outra empresa de outro setor marcha para reivindicar uma parte desses lucros. Ser\u00e1 interessante ver como essas quest\u00f5es ser\u00e3o resolvidas. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Como esperado, houve pessoas que abra\u00e7aram as novas ideias e c\u00e9ticos que as criticaram e rejeitaram desde o in\u00edcio. As ideias podem ser boas, mas tudo depende de como ser\u00e3o implementadas e de quais problemas imprevistos surgir\u00e3o e exigir\u00e3o solu\u00e7\u00f5es. No entanto, tudo isso n\u00e3o mudar\u00e1 a ess\u00eancia da atividade principal que eles deveriam melhorar. Os pr\u00f3prios esportes. E as pessoas n\u00e3o querem ver isso mudado. \u00c9 a raz\u00e3o pela qual eles os observam e \u00e9 a raz\u00e3o pela qual eles registram-se para contas de apostas na melhor plataforma de apostas<\/strong><\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Trecho: 2023 \u00e9 o ano em que a tecnologia far\u00e1 incurs\u00f5es dram\u00e1ticas na ind\u00fastria esportiva, resultando em grandes mudan\u00e7as e novas experi\u00eancias.<\/p>\n","protected":false},"author":16,"featured_media":22043,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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is a web betting platform serviced by BET-IBC. 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